- #New sticky nano technology up to 300 degrees how to#
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- #New sticky nano technology up to 300 degrees professional#
Green: Where were you located at the time? I thought we were our target user at the time. I have a background in marketing so at that time, I was just trying to create a product and a brand that my friends and I would like. We packaged it better than anybody else’s packaging at the time. So, we were taking flower that I knew was being grown organically at the time and then infusing it and it created a better product. I just found that if you started with high-quality raw goods, and put them together, you are going to have an even better product. They were using the same product twice in different things, which is the ultimate no-no. These other companies were focused on profit margin. What was the difference that Presidential brought to the table? Green: You mentioned you felt like other companies weren’t doing it right.
#New sticky nano technology up to 300 degrees trial#
There was a lot of bumping our heads, a lot of trial and error, a lot of figuring it out. I have to give credit to John, he is the one who figured out the formula we are using right now. We had zero idea what we were doing and we figured it out.
#New sticky nano technology up to 300 degrees how to#
My old partner wasn’t willing to do that due to the manufacturing time, so we took it into our own hands and got an investor, my partner now, John Zapp, and we figured out how to manufacture it ourselves. I listened to the customers we were selling to. Smith: The gentleman I was talking about before – he’s no longer our partner – was manufacturing for his friend and that’s what he did, so that’s what we got introduced to and then as soon as we started selling it, I just found ways that it could be improved. How did you hit upon the concept of infused flower? Why did you make that your focus? Green: Presidential is known for moon rocks and infused pre-rolls. That all probably took six to eight months. After three months, we finally got together and got all the parameters figured out and then we started to create the brand, get the packaging, get the product, and put it out to the street. Green: So, you met this person in 2012 and then three months later had it up and going? Everett Smith, co-founder and CEO of Presidential Then it finally got together and long story short, we started. So, I got their information, and I took him up on it and I called them every day for almost three months. I was looking for something exciting to do. I was out waiting for some clients and I met this guy who started talking to me about cannabis, about this company he was starting and how his friend was manufacturing the product for him. I was working 9 to 5 at the convention center for a company called Freeman. I was in Vegas after I was done playing ball overseas. He has a background in marketing and brand development.Īaron Green: Everett, how did you get involved in the cannabis industry?Įverett Smith: It was really just by chance.
#New sticky nano technology up to 300 degrees professional#
Everett co-founded Presidential in 2012 following a professional basketball career in Europe. We interviewed Everett Smith, co-founder and CEO of Presidential. The suite offers events including exclusive cannabis industry nights as well as “pizza parties” held jointly with Esco’s. Presidential recently launched the Presidential Suite in WeHo, a speakeasy-style lounge with entrance through a subway car inside a NY-style pizzeria, Esco’s. Presidential’s success and growth has primarily been organic through word of mouth. Presidential is one of the largest infused flower cannabis companies and the third largest pre-roll brand in California, with products available in over 400+ retail stores such as MedMen, Gorilla RX, Sherbinskis, La Brea Collective and Royal Greens. THC content of moon rocks often exceeds 50%. Moon rocks are a type of infused flower product made by infusing flower with sticky concentrate and then rolling the sticky flower in kief. Infused flower and infused pre-rolls are two segments of the cannabis flower market sought after by consumers for their high THC content.
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